SMG SM 131 Lecture Notes - Lecture 3: Cash Flow Statement, Income Statement, Corporate Social Responsibility

• School: Boston University
• Department: School of Management
• Course: SMG SM 131
• Professor: Matthew Reis

Document Summary

To create sustainable, long term value for . Today it"s been create sustainable, long term value for stakeholders. Take plan, and bring it to life. Ability to adapt/change strategy to fit current world. Talented, aligned, engaged people *** (most important) Values vision/mission strategic goals tactical actions metrics. No direct involvement in company management/decision making. Elect board of directors/approve number, terms, compensation. Acquired by northrop as soon as share dropped. Create strategy, grow business (revenue and profits), achieve budget. Set pricing and mix, retain and gain customers. Analytics, product or service positioning, advertising and promotion, social media. Finance, legal, hr, it, comms, regulation, quality, corporate marketing, Great place to work/voluntary attrition (employees who leave) Leadership = performance = function of behaviors & results. To succeed it is not enough to have a brilliant idea. it is also necessary to implement it responsibly . Drivers were charged taxes that are for customers.