SMG MK 323 Lecture Notes - Lecture 7: Corporate Social Responsibility, Rights
15 Aug 2019
School
Department
Course
Professor
Document Summary
Mk7 - textbook - chapter 4 - conscious marketing, csr, ethics. Conscious marketing - firm"s purpose that is more than making a profit by selling products/services. Corporate social responsibility (csr) - businesses have economic, legal, and society responsibility. Triple bottom line - economic, social, environmental performance. Integrating conscious marketing throughout the firm: leadership and culture. Planning phase - introduce conscious marketing at the beginning of the planning phase. Implementation phase - when firms are identifying potential markets and ways to deliver 4ps. Control phase - evaluate their actions from a conscious marketing perspective. Check to make sure each conscious marketing issue that comes up is addressed. Susan is at stake because her track to promotion up the corporate ladder may be affected if she. What"s at stake for the key parties, including those with whom susan disagrees? was to reveal the fact that pediaboost can be detrimental to health of adults.
