COM CM 441 Lecture Notes - Lecture 2: Five Ws, Quid Pro Quo

• School: Boston University
• Department: Mass Communication, Advertising & Public Relations
• Course: COM CM 441
• Professor: Jim Grasso

Document Summary

Supplying background information to those relationships that you enlist as potential friends. Having a relationship with somebody quid pro quo. Making reporter"s job easy: going to get more satisfaction and more out of the reporter. About relationships: how you handle these relationships. A = available always be available: if you don"t have an answer, give a time frame and stay within it. H = honest always be honest: once you lie once you could be seen as dishonest forever. A = accurate always be accurate: no good to be honest if you"re not accurate. Need to know how to reach your goal. Ask the 5 w"s: have a purpose behind each factor, people, place, etc. Stay careful to preserve image: stay in middle ground with some things. Ex: food don"t be too cheap or too extravagant. **be sure to make your friends before you need them** Do favors for your friends: existing friends, new friends, etc.