COM CM 380 Lecture Notes - Lecture 22: Laura Ingraham, James E. Grunig, Crisis Communication

• School: Boston University
• Department: Mass Communication, Advertising & Public Relations
• Course: COM CM 380
• Professor: Tammy Vigil

Document Summary

Anti-vaccism, sexual harassment in the workplace, global warming. Theories provide organizations with frameworks with how to behave and how to write about organizations. Help organizations make decisions about what kinds of thing they should be doing. Public relations is a management activity aimed at building and maintaining mutually beneficially relations with an organization and its publics and stakeholders. Organization any organized collective with a mission: broadly used to term corporations, companies, non-profits, governmental orgs, etc. Stakeholders individuals or groups of individuals who impact and are impacted by organizational action: customers, government, investors, employees etc. Delta: cut ties off with nra after doing an analysis to see which of their customers and potential customers are concerned about gun control, this is how a public can motivate an organization without being a stakeholder, ex. Laura ingram: said something derogatory about the young man, tweeting at the companies that advertise that show. Organizational behavior-related theories: excellence theory (grunig, grunig,