SMG LA 245 Lecture Notes - Lecture 22: Substantial Similarity, Purchasing Manager, Copyright Formalities

• School: Boston University
• Department: Law
• Course: SMG LA 245
• Professor: Kathleen Luz

Document Summary

Must have competitors to strive for their product as well. Arbitrary marks are ordinary english words: used in a way divorced from dictionary meaning, like apple. Middle: suggestive marks: they hint at what it is. Give clue to give some thought process to understand what that means like coppertone suntan lotion. Should o(cid:374)l(cid:455) (cid:271)e a(cid:374) adje(cid:272)ti(cid:448)e. like le(cid:448)i"s bra(cid:374)d jea(cid:374)s, klee(cid:374)e(cid:454) (cid:271)ra(cid:374)d tissues. Allo(cid:449) people to (cid:373)isuse (cid:455)our (cid:373)ark a(cid:374)d do(cid:374)"t poli(cid:272)e it, it (cid:272)a(cid:374) (cid:271)e(cid:272)o(cid:373)e ge(cid:374)eri(cid:272) (cid:272)alled. Aspirin used to be a trademark, escalator used to be a trademark, yoyo, zipper, et(cid:272). O(cid:374)(cid:272)e it"s go(cid:374)e, its go(cid:374)e a(cid:374)d (cid:272)a(cid:374) (cid:374)e(cid:448)er get it (cid:271)a(cid:272)k. Likely to be confused about the origin of the goods in question. Intent does not matter consumer perception is key. Proximity of the goods (delta and dominos) Likelihood of expansion of the product lines. Marketing channels used: both sold online, same retail store, same publication, etc. The se(cid:272)o(cid:374)d user"s i(cid:374)te(cid:374)t i(cid:374) sele(cid:272)ti(cid:374)g the (cid:373)ark.