COM CO 101 Lecture Notes - Lecture 1: Fundamental Attribution Error, Csi Effect, Self Esteem (Song)
19 Dec 2015
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Document Summary
Understanding mass media and the importance of media literacy. How are new technologies changing the ways in which we interact with film/tv/music. What ramifications do our actions have for the film/tv/music industries? o. We have agency; we"re not just passive recipients of technology. Technology is shaped by social and cultural forces. The social consequences of technology are shaped by society. Under the dmca (october digital millienium contract act ) Our online selves, offline selves, and how technology interact with both of: Transmedia is the technique of telling a single story or story experience across multiple platforms and formats including, but not limited to, games, books, events, cinema and television. The purpose is not only to reach a wider audience by expanding the target market pool, but to expand the narrative itself. Audience are demanding content where and when they want it. Younger generation are accustomed to having their voices heard and matter.
