COM CO 101 Lecture Notes - Lecture 1: Transmedia Storytelling, Pyeong, World Economy
1 May 2018
School
Department
Course
Professor
2018/1/24
Introduction to Film and TV Studies
Media Industry Studies and the Transmedia Franchise !
I. Twin Peaks!
A. involving drug& sex !
B. 3 TV show!
1. 1990 - Season 1!
2. 1991 - Season 2!
3. 2017 - Season 3!
C. 3 films!
1. pilot !
2. fire!
3. missing pieces!
D. 3 soundtracks & 6 authorized books!
II. Transmedia!
A. definition:!
1. storytelling where the stories are spread across multiple media/ platform.!
B. e.g. film/ books/ video games!
III. Franchise!
A. definition!
1. a coordinated system in which multiple profit centers work under a
shared brand name!
a) profit center: A subsidiary of a business that is treated as separate for
financial purpose which profiting with business. !
IV. Conglomerate!
A. a group of companies engaged in different business pursuits under one
parent company, increasingly multinational. !
B. the trend:!
1. 1983 = 50 companies: 90% media!
#1
find more resources at oneclass.com
find more resources at oneclass.com
2018/1/24
2. 2017 = 5 companies: 90% of U.S. media!
a) The Big Five!
(1) Comcast/ NBC Universal
(a) http://www.nbcuniversal.com/values !
(b) Universal Studio/ Fifty Degree Freed/ 2018 Pyeong Olympic
games!
(2) 21st century Fox
(a) https://www.21cf.com !
(b) National Geographic/ Twentieth Century Fox Film!
#2
find more resources at oneclass.com
find more resources at oneclass.com
Document Summary
Media industry studies and the transmedia franchise: twin peaks. A. involving drug& sex: 3 tv show, 1990 - season 1, 1991 - season 2, 2017 - season 3, 3 lms, pilot, re, missing pieces, 3 soundtracks & 6 authorized books. Transmedia: de nition, storytelling where the stories are spread across multiple media/ platform, e. g. lm/ books/ video games. Franchise: de nition, a coordinated system in which multiple pro t centers work under a shared brand name, pro t center: a subsidiary of a business that is treated as separate for. Conglomerate: a group of companies engaged in di erent business pursuits under one parent company, increasingly multinational. B. the trend: 1983 = 50 companies: 90% media. 2018/1/24 (3) disney (a) http://www. disney. com (4) time warner (a) http://www. timewarner. com (b) e. g. dunkirk/ dc/ warner brothers. #3 (5) national amusements (cbs/ viacom) (a) https://www. nationalamusements. com (b) national amusements is the parent company of both viacom.
