COM CO 101 Lecture Notes - Lecture 22: Brooklyn Bridge, Fleishmanhillard, Kendall Jenner

• School: Boston University
• Department: Core Courses
• Course: COM CO 101
• Professor: Dustin Supa

Document Summary

History of public relations: traditionally developed in u. s, 5000 years ago, rulers in china practiced a form of public relations. Definition of public relations: the management of communication between an organization and its publics, communication is planned and coordinated by professional communication managers. Models or definition of pr: one-way models, press agentry: to get favorable press in media, ex. Jumbo and 20 elephants walked across brooklyn bridge - provided assurance to people"s doubts that the bridge is unsafe but also a way to gain publicity for the show: public information: send objective messages via media, ex. Journalism: both of these are also asymmetrical models: change only public"s" behavior via propaganda, two-way models, two-way asymmetrical model: research-based message development to persuade publics, works well for low conflict publics (ex. Campaign for wearing seatbelts: two-way symmetrical model: research-based communication to manage conflict, works well when there" conflict in the public (ex.