CAS SO 100 Lecture Notes - Lecture 7: Social Web, Reference Group, Digital Divide
Document Summary
Groups and organizations (cid:373)organizational principles that guide mcdonald"s are coming to dominate social life in america and elsewhere. (cid:374) Move from small town life with families, small businesses, civic organizations to huge global corporations and bureaucracies. Lines on a card: milgram"s research into obedience suggests that people are likely to follow directions from not only legitimate authority figures, but also groups of ordinary individuals, even when it means inflicting harm on another person. Shocks: janis"s research dealt with a process called groupthink, the tendency of group members to conform by adopting a narrow view of some issue. Not a group: six degrees of separation. rich tend to be better networked. Facebook, myspace. young, educated, urban. i. result: digital divide. Formal organizations are large, secondary groups that are organized to achieve goals efficiently. Trend of modernity is toward large formal organizations. Political and religious organizations. a) bowling alone: formal organizations date back thousands of years.