CAS PS 101 Lecture Notes - Lecture 12: Greater Media, Hindsight Bias, Procedural Memory
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Perceptual experiences are transformed into representations and stored in networks of neurons. Craik and lockhart"s levels of processing model suggests the more deeply an item is encoded, the more meaning it has, and the better it is remembered. Maintenance rehearsal: repeating the item over and over. Elaborative rehearsal: encodes the information in more meaningful ways. The more an item is elaborated at the time of storage, the richer the later memory will be because more connections can serve as retrieval cues. Decisions about how to chunk information depend on schemas. Schemas: cognitive structures that help us perceive, organize, process, and use information. Culture shapes our schemas and can lead to biased encoding. Collins and loftus"s model of networks of associations where each unit of information about an item is a single node in the network. The closer the nodes, the stronger the association between them and therefore the more likely it is that activating one node will activate the other.