MKTG 311 Lecture Notes - Lecture 8: Outback Steakhouse, Impulse Purchase, Brand Loyalty
26 Sep 2016
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Extended problem solving- more risk in product/service, monetary or psychological risk. Limited problem solving- not using that much brain power to think about: impulse buying- not much decision making at al, habitual decision making don"t really think about it. Not done even if you have your target market and positioning. Even though you select a target market they may not react well, they can switch to a competitor, their tastes may change, their buying patterns might change, must be constantly evaluating, not done once you"ve picked and positioned yourself. Competition is always changing may need to reposition yourself. What kind of things do they have to think about w/ location segmentation: ie. Weather how does it affect your strategy: ie. Topography: mountains vs valleys, getting the product there. Origin: how can origin overshadow location, maybe a lot of ppl in miami but not originally from miami, so how are we marketing to those ppls origins.
