MKTG 311 Lecture Notes - Lecture 6: Feng Shui, Choice Hotels, Zika Virus
26 Sep 2016
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Golden circle- target, what how why, innovators = inside out, mission. Ppl don"t buy what you do they buy why you do it. Political factors- terrorism issues, war factors, people flying when there"s such fear etc. Economic factors taxes, exchange rates, percent rates, patterns around the world. Technological factors airbnb, relationship w/ other traveling websites (triavago, hotels. com etc), cyber security threats, running on mobile apps, easier more convenient check in check out, technological announcements, etc. Legal factors building codes, safety regulations, land ordinances, statues, local codes, minimum wage issue. Environmental factors natural disasters, disease (zika virus) etc. ecofriendly buildings (new buildings) energy efficiency of them, fuel prices: increase in electricity costs. To cater to different socio economic level of their customer. Different quality, for ppl who want to spend more $ they may stay at a higher end brand, and where ppl aren"t as wealthy they want something different.
