RHETOR 20 Lecture Notes - Lecture 11: Apple Watch, Intertextuality, Essentialism
Document Summary
Industrialization of cultural work entails knowledge production from creativity. ** visualization is crucial; today more abstract than concrete. Design = computational (why people go to stem) Pay attention to shift in cultural work. Incorporation of machines in recent times (1) computational (2) scalable: can go from 0 to 100 in short time (ex. Snapchat valued at 22 billion) (1) new depthlessness. Relationship between sign and signifier - vertical. Also icons relating to each other - horizontal relationship. Icons can also refer to themselves (apple logo) Superiority is the feature of postmodernism: lost depth of 3 dimensionality, lose modes of original intention, use of chemical and machinery (2) waning of historicity. Loss of temporal order - pairs with loss of spatial order (depthlessness) Motif of pasticle - mash up (3) waning of affect coupled with intensities (least developed argument) But certain modes demonstrate waning of affect (modes of romantic life waning)
