POL SCI 164A Lecture Notes - Lecture 15: Cardiology, Photosynthesis, Melatonin
30 Apr 2018
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PS 164A Lecture 3/15 Attitude Studies
Paper: 10 pages; 3 different experiments - Democrat, Republican, born in Ohio (schema
activation and control group)
- Scandal for attribution theory
- Discussing the results of the different tables
- Look for example sentences
Mere exposure effect: attitudes become more positive with increased exposure, subliminally
Welsh figures experiment
- Exposed the photos subliminal and supraliminal
- The more exposed you are, the more you like it
- Mere exposure is always stronger than mere recognition
- Supraliminal images are recognized as more familiar that subliminal images
Zajonc
- Something you’re exposed to more frequently puts you in a better mood
- Stimulus generalization - if you are exposed to a certain item, you like other similar
stimuli
Inference-free sources of attitudes
1. Mere exposure effect
2. Mood
a. Positive vs negative
b. Affect transfer; nothing cognitive
i. Bad mood - bad view of stimuli
ii. Good mood - good view of stimuli
c. Cognitive mediation hypothesis
i. Mood shapes the beliefs through CCM
ii. Affects what beliefs you call to mind
iii. Biased information processing
1. If you’re in a good mood, you remember good things
2. If you’re in a bad mood, you remember bad things
3. You clear up ambiguities in a positive or negative way depending
on your mood
iv. Changes what shows, changes valence, and changes weight
d. Both affect transfer and cognitive mediation occur
Document Summary
Paper: 10 pages; 3 different experiments - democrat, republican, born in ohio (schema activation and control group) Discussing the results of the different tables. Mere exposure effect: attitudes become more positive with increased exposure, subliminally. The more exposed you are, the more you like it. Mere exposure is always stronger than mere recognition. Supraliminal images are recognized as more familiar that subliminal images. Something you"re exposed to more frequently puts you in a better mood. Stimulus generalization - if you are exposed to a certain item, you like other similar stimuli. Inference-free sources of attitudes: mere exposure effect, mood, positive vs negative, affect transfer; nothing cognitive i. ii. Good mood - good view of stimuli: cognitive mediation hypothesis, mood shapes the beliefs through ccm ii. iii. If you"re in a good mood, you remember good things. If you"re in a bad mood, you remember bad things.
