MEDIAST 10 Lecture 2: Lecture 2 - MS 10 Fall 2016
3 Dec 2016
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Document Summary
Media studies 10 introduction to media studies, fall 2016. Media literacy: to be media literate, we need to recognise three principles, all media are texts that can be read for meaning - applies to all forms of media consumption. Movies, tv shows, albums, poems, songs, are all texts - encoded with meaning - we can decode it in an attempt to understand what it means. The subtext, the themes, the ideological messages that the authors have imbued in the text: reading requires an active process of interpretation. Can never be passive as we are trying to decode what it means. Movie - interpreting the filmmaker"s message even though we may appear passive physically, we are cognitively unpacking the plot and messages as they reveal themselves: media texts are representations that help construct our realities. They represent life, people, places, times, events, ideologies, justice, injustice, right and wrong.
