INFO 188 Lecture Notes - Lecture 1: Fiduciary, Invisibility, Subliminal Stimuli
27 Dec 2018
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Playing off cognitive biases to trigger emotions. Some can amplify their voice more so than others. Article: using technology to amplify via bots, sock puppets, through non money places. The ads were made to look like american voices, broken trust. In us there is no regulations stopping other non citizens to influence others via platforms like facebook but only in elections there are regulations. But there was no hack there was no breach in security. Without security we have no privacy, goes hand in hand. Autonomous something that america is deeply committed to. Rules and regulation so people are not overly influenced. Filter bubbles: use information to target to see what motivates consumer and their behavior. Not given a fair spectrum of ideas since ads target specific ideas so not everyone is given the same information. This builds trust, we can keep people accountable and if things go wrong we can see where it went wrong and who is responsible.
