UGBA 196 Lecture Notes - Lecture 1: Rowan V. United States Post Office Department, Value Proposition, Software As A Service

• School: Berkeley
• Department: Business Administration Undergraduate Program
• Course: UGBA 196
• Professor: Alex Budak

Document Summary

Impactr - business advice, san jose, sep 18 2019. Leverage the concept of csr for financing our idea. Quality and depth of concept needs to be improved. Purpose: serve everyone who wants to be a changemaker = mission. That can be sustainable, scalable execute mission. Easier to sell to company / at uni might have many students but not the institutional support to help revenue model (limited budget) Captive audience = corporations have a budget. If you make app for corporations to deliver csr can sell concept it, monetize it. Big companies have csr we should address the in between companies. Csr because they are big enough but have not developed it yet. Mission now: get companies, grow program, prove it, open to everyone. Leverage concept of csr a lot of companies today: gradings, scores; what funds certain funds sustainable marketing campaigns: what we fund & what we do not fund; now corporates.