HON 3110 Lecture Notes - Lecture 4: Ray Kroc, Thomas Edison, Ford Foundation
15 Jul 2017
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They have vision and see a big picture by thinking big. Believe in innovating anywhere and in the power of creativity and imagination. Are regular people and interact with regular people. Are leaders who are involved in the work. No interest in farming, which was his father"s profession. Mentored by thomas edison, who inspired him to explore mechanics and engineering. Failed to start things twice before getting ford company up and running successfully. Ford is a dealer franchising, so they expand by finding new dealers to help out. Model t car is super famous and popular. Campaigned for sturdier car infrastructures, including roads and gas stations to support his business. Assembly line designed and used by ford--- vertical integration helps maintain control. Mass consumerism grows because of car companies, creating a middle class. Ford used his wealth to start the ford foundation, which promotes engaging in the community and giving back.
