ISYS1021 Lecture Notes - Lecture 4: Reed Hastings, Netflix, Collaborative Filtering
13 May 2016
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Customers pay a flat rate monthly fee and can stream as many videos they want on their device. Netflix didn"t have to do commercials to get their name out there because they had great reviews on the web, but their competitors tried to use advertising, which did not work. Netflix because of their ability to have any dvd at your door in 24 hours, while competitors have a limited selection and charge enormous late fees. adkjfnbl;kdfblkjs;ldkfbjlk;sjfblk. What additional appointments has reed hastings held, in addition to his job as netflix. He is on the board at microsoft and facebook. It takes a lot of upfront capital to create the distribution centers and selection and still you can"t duplicate the large customer base (economies of scale ?) Yes, it is number one in customer service and is the first thing people think of when it comes to watching movies or tv shows.
