ISYS1021 Lecture Notes - Lecture 2: Patent Troll, Tivo Digital Video Recorders, Wavelength-Division Multiplexing

• School: Boston College
• Department: Information Systems
• Course: ISYS1021
• Professor: John Gallaugher

Document Summary

Competitive advantage: make more than other company. Tivo: shows tv guide and record all programs. Use lynax which is public for anyone to use. Use tivo as a verb: profit only 4 years, rivals created reasonably good copies of tivo. Dvr came in plans with tv series. Distribution channel: want tv companies: can collect data, operational effectiveness: performing the same task better than your rivals. billion a year on technology: design, service, tech, quality. Yield value to firm/customer: imperfectly imitable, non-substitutable. Freshdirect: saw a problem in nyc and created the solution. Constraint on real estate in manhattan made grocery stores drive up prices and constrain selection. People did not have time to go and walk and get groceries. Huge variety (apples: sell more of suppliers stuff but must be at a cheaper price, scale. 14% vs. 1% wasted able to save money. Glut with fiber optic cables: dwdm: dense wave division multiplexing.