MKT 3305 Lecture Notes - Lecture 2: Price Gouging, Customer Relationship Management, Predatory Pricing
Document Summary
Not all nations participate equally in world trade: knowing who does business with whom is essential to developing an overseas marketing strategy. Protectionism : a policy adopted by a government to give domestic companies an advantage. Import quotas : limitations set by a government on the amount of product allowed to enter a country. Embargo : a quota completely prohibiting specified goods from entering or leaving a country. Steps in the decision process to enter global markets. It is pretty low risk to simply export products to overseas markets: the commitment and risk is substantial if the firm decides to build and run manufacturing facilities in the other countries, though the. The globalization decision is whether or not a firm can and should actually go global: leadership in the organization must make this key decision. Consider : domestic and global market conditions and opportunities.
