PR 605 Lecture 11: Formal and informal scanning of publics

• School: Ball State University
• Department: Public Relations
• Course: PR 605
• Professor: Ingrid Cummings

Document Summary

In a survey, top communicators were asked how their programs of communication were planned and carried out for each public over the last few years. These items measure how information was gathered to detect potential public versus organizational problems: Formal research studies are used to track pr to the organization. The program uses or subscribes to services of public opinion agencies of research. Demographic data is used to assist decisions that are made concerning publics. Communication or pr audits are conducted to find out about publics. Complaints are reviewed to find out public feeling about the organization. Program managers talk with field personnel to find out about key organizational publics. After the organizations conducts special events, people are called back to obtain their reaction. Depth interviews are conducted with organizational public members. Phone calls are made to members of target public to keep in touch. Governmental relations programs seem to independently operate against the excellence principles.