JOUR 651 Lecture Notes - Lecture 42: Social Media Optimization, Content Management, Management System
28 Feb 2020
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Document Summary
Advertising analytics: focus on conversions and roi of paid social media campaigns. Social media is seen strictly as an advertising channel for many brands. Many marketers who treat it like that are oriented to conversations and roi on their campaigns. Other strategies can give great results to, so there is a constant need for paid vs. organic social media. Paid promotion on social media is great when you want more exposure than the organic exposure already offered on your channel. Paid promotion can be a great addition to organic strategy and can be used to drive channel awareness. Social networks have different investment options for marketers. Some work better than others depending on the situation. Advertising analytics, in these cases, come in best because it delivers information focused on showing the marketer what works best and why, determined by direct investment on certain content results. Conversions: the key to digital and social advertising.
