JOUR 382 Lecture Notes - Lecture 3: Grand Tour
Document Summary
In-depth interview: make your interview strategy, your goal: to know their opinions, research question, interview setting: where you will meet, interview strategy: how will you make the conversation, insight on belief, motivation, attitude, 1. Background of extensive info is needed: getting the story behind the person"s experiences, true emotion and opinion is gathered, 2. Avoid confidential emotional or embarrassing topics: 3. The presence of others will discourage honesty: how do i conduct an in-depth interview, problem statement: define informational needs, what do i want to learn, think about interview settings, question techniques. Types of question techniques: types of questions, direct and factual. How many repairs have you had on xyz car . How much do you usually spend on one ford vehicle : structural. Words you use to describe ford | why those words. Words you use to describe your specific car | why those words. **direct and structural are not the strengths of the interview*: grand tour.
