JOUR 250 Lecture Notes - Lecture 37: Click-Through Rate, Affiliate Marketing
31 Mar 2018
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Document Summary
Ad impression: possible exposure of adv message to one audience member. Impression is counted hen web browser loads an ad. No guarantee that the user actually saw the ad. Click rate: # of clicks on an ad divided by # of ad requests: measures the frequency where used try to obtain info. Prices increase as buyers target more selective audiences. Costs are tiered to page requests per month. Keyword: single word that a user inputs into a search engine to request info similar to subject matter. Click-throughs: web user clicking on an ad banner to visit the advertiser"s site. Affiliate marketing program: contractual advertising program where a seller pays a manufacturer a % of the price of item sold. Ad networks: brokers will pull hundreds of web pages together and facilitating ads across these pages to gain max exposure. Broadcast: reaches audience by transmitting electromagnetic waves through air. Cable: reaches audiences through cable or satellite systems.
