MGT 500 Lecture Notes - Lecture 83: Enterprise Social Software, Linkedin, Human Resources

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The rise of social networks has transformed online communication more than any form. Businesses are starting to take advantage of social networks, like facebook and linkedin. A lot of organizations have created their own social-networking applications, referred to as enterprise social software. Many organizations even have their own feeds on twitter and pages on facebook. Facebook has more than 1. 44 billion active users each month. With this, businesses can send messages to others by: Businesses can also communicate with various other users by: There are other appropriate communication modes that businesses can use, like an organization"s facebook page. Unlike other social media venues, linkedin was formed as an online business network. Linkedin now has 187 million active users per month. People use linked in to view user profiles and their virtual resumes that act as their profile. Communication, here, can sometimes be limited to other people"s endorsements of skills, and established business connections.

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