COMM 210 Lecture 10: Persuasive Presentations

• School: Ball State University
• Department: Communication Stds
• Course: COMM 210
• Professor: Dr.Denker

Document Summary

Persuasion is the process of changing, shaping, or reinforcing attitude, beliefs, values, or behaviors. Receptive/friendly: mostly agrees, can state with rapport and common ground, state clear goals, can use emotional examples, uses a call for action. Neutral/apathetic: start with interest and attentions, build a rapport with common beliefs, appeal to the needs of loved ones. Use e(cid:373)otio(cid:374)al appeal (cid:271)e(cid:272)ause the(cid:455) ha(cid:448)e(cid:374)"t de(cid:272)ided o(cid:396) do(cid:374)"t thi(cid:374)k it applies to them: set modest goals. Unreceptive/hostile: be subtle, build a rapport with common beliefs. It"s e(cid:454)t(cid:396)e(cid:373)el(cid:455) i(cid:373)po(cid:396)ta(cid:374)t to (cid:271)uild (cid:272)(cid:396)edi(cid:271)ilit(cid:455) (cid:449)ith sou(cid:396)(cid:272)es: consider the counter arguments, underlying concerns and values, acknowledge other viewpoints, the counter views, set modest goals. Coactive: best approach, buildi(cid:374)g a (cid:271)(cid:396)idge (cid:894)(cid:862)(cid:373)e(cid:863)(cid:895, support your claims, connects with audience the best, builds with stronger support. Combative: not good, c(cid:396)eates dista(cid:374)(cid:272)e (cid:894)(cid:862)(cid:455)ou(cid:863)(cid:895, uses threats. Expressivist: even worse, argues that all persuasion is bad and should not be studied, discourages challenging and analyzing.