SOC 101 Lecture Notes - Lecture 13: Gerhard Lenski, Glocalization
Document Summary
Whose culture: ghosh doesn"t claim that all indians are adapting to global culture, certain segments of the population are more influenced by globalization. Urban: linked directly to global capitalism, greater access to communication technologies. Wealthy: more international ties, greater access to communication technologies: still suggests this culture is working itself to rural areas and the lower classes. End of indian culture: hybridization: globalization causing indian culture to adapt certain global elements but still distinctly indian. Mcdonald"s has chicken masala burgers instead of hamburgers: glocalization: how local transforms global, reassertion: growing strength of hinduism, affecting global: india is affecting global culture. Food, arts, media: conclusion: globalization simultaneously promotes cultural convergence and plurality. Focused on norms, beliefs, values, practices that comprise cultures. We"ll continue to talk about culture in two ways. Major types of societies with distinct cultures. Globalization; culture and societies : sociology of globalization.
