MKT 300 Lecture Notes - Lecture 13: Sampling Error, Observational Error, Response Bias
Document Summary
Systematic error of the research selected for the sample. Statistical fluctuation that occurs because of a change or variation in the elements. Extent of random sampling error can be estimated. Impact can be reduced by increasing sample size. Some imperfect aspect of the research design or from a mistake in the execution. The statistical differences between a survey that includes only those who responded and a perfect survey that would also include all respondents. when they refuse to participate. Occurs when you are not able to locate the respondents or. Self-selection bias occurs because people who feel more strongly about a subject are more likely to response then those who feel indifferent. action or inaction as non-response or response bias. Category of sample bias resulting from some respondent. Occurs when the data reported differ from the actual data. Bias that occurs when respondents either consciously or unconsciously answer questions with a certain slant that misrepresents the truth.
