MKT 300 Lecture Notes - Lecture 14: Theoretical Definition, Operational Definition, Statistical Hypothesis Testing
Document Summary
What are the steps in developing measurement? testing theories. events in accordance with specific rules to represent quantities or qualities of attributes. Measurement is the process of assigning numbers or labels to objects, persons, states, or. Valid and reliable measurement is the foundation of all good research. Measurement is a fundamental prerequisite for testing research hypotheses, and indirectly. Researchers predict from a hypothesis that certain conditions should exist (e. g. , there is a positive relationship between x and y ). Taking measures on the variables allows a hypothesis test. An operational definition serves as a bridge between a theoretical concept and real-world events or factors: an operational definition is one stated in terms of specific testing criteria or operations. These terms must have empirical referents, meaning that we must be able to count, measure, or in some other way gather the information through our senses: eg.
