SOSC 1502 Lecture Notes - Lecture 2: Sut Jhally, Social Presence Theory, Commodification
12 Mar 2014
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Week 2: wednesday january 15 power & representation i: media and popular culture. Jhally, image-based culture: advertising and popular culture (ck) Mantia, finding our voice in the mainstream media madness (ck) Grewal & kaplan, introductory essay to part iii, representations, cultures, media, & All knowledge could be seen as biased some particular viewpoint or worldview informs the content, the form it. Even in supporting the white collar media workers: nannies, food preparers, servers etc. Gender is part of the division of labour that makes products of many kinds available in culture industries. Middle class women in industrial societies were positioned to become the model for the ideal costumer. Middle class women remain the paramount symbol of consumption superslim barbie like figure pervades mass media, yet we know that such a body is almost impossible to realize. Billion dollar diet, cosmetic and fashion industries have capitalized on the creation of a desire for scuba abode.
