SOSC 1000 Lecture Notes - Lecture 10: Body Piercing, Upper Class, The Roots

• School: York University
• Department: Social Science
• Course: SOSC 1000
• Professor: Tanja Juric

Document Summary

Fashion in consumer culture: fashion can be considered as a cultural phenomenon, an aesthetic medium for expression of ideas, desires, and beliefs circulating in society. It reflects cultural modes of bodily d cor and ornamentation extends beyond clothing and accessories, and includes body piercing, tattoos. Clothing styles and bodily adornments: expression of style, aesthetic appearance, enhance self-esteem and empowerment. Fashion aesthetics: luxury brand stores are hybrid btwn retail and art galleries, form of aesthetic creativity. Ch 38 luxury consumption and luxury brands: luxury"s meaning, accessibility and desirability continues to evolve, luxury brands evolve to target needs of aspirational middle class. Luxury today: emerging economies: affected by perception of luxury by consumers in given culture i. e. indians seek social acceptance through luxury consumption. Intrinsically linked through product design, or extrinsically , when sold in settings that feature/embody art: connects to art via architecture and art exhibits, values high pricing, ads communicate brand dream, creates and sustain demands.