SOCI 1010 Lecture Notes - Lecture 17: Gender Binary, Class Discrimination, Ageism
17 Jun 2016
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Document Summary
The media do not produce the dominant ideology, but rather. - reflect our dominant ideologies back to us. - cause the dominant ideas to circulate and mutate. The media reflect cultural practices and as a result sustain values and ideas about gender. The media reproduce cultural views of gender in individuals. The media are gatekeepers of information and images. Advertising [comes to us through a wide variety of media and media use] Radio, tv, film, print media, internet, social media etc. 3. minorities are underrepresented [ problematize minorities] men and women are portrayed in stereotypical ways that reflect and sustain socially endorsed views of gender. Depictions of relationships between men and women emphasize traditional roles and normalize violence against women. The invisibility of images of older people [particularly women] Ideas about men and women circulate in society through their presence and through their absence. Women as victims and sex objects/ men as aggressors & protectors.
