SOCI 1010 Lecture Notes - Lecture 2: Ethnography, Participant Observation, Content Analysis
2 Nov 2016
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1. personal micro experience/common sense: tradition macro, authority historical, religion a priori knowledge, deduced from sacred texts, science. Empirical: (cid:498)positive(cid:499) knowledge by direct, systematic observation; in contrast, the normative approach uses religion, tradition, or authority to answer question. Based on evidence; must be legally true or lawsuit! Not cumulative (no textbook); another story tomorrow. Systematic, sometimes subtle biases: profit of parent corporation & advertisers; (cid:498)words filler between the ads(cid:499) Self-correction by creating hypotheses and then testing them (an hypothesis: tentative statements of the relationship between two or more variables); & editors/anonymous peer review. Objective: that biases and values do not affect their research. Quantitative sociology: sociologists who view sociology as a science tend to measure and quantify social life. Qualitative sociology: sociologists who view sociology as part of the arts and humanities attempt to tap into the rich meanings of human experiences. Science is said to entail several characteristics: Facts are part of the real world and can be observed.
