PSYC 3170 Lecture Notes - Lecture 3: Melanoma, Systematic Desensitization, Sex Education

• School: York University
• Department: Psychology
• Course: PSYC 3170
• Professor: Joseph Baker

Document Summary

Psyc 3170 health psychology lecture 3 jan 23. Master and johnson"s behavior therapy for sexual problem. Focus on socio-cultural deprivation + ignorance of sexual physiology. On the job open communication or trial +error. Def"n: general + enduring positive/negative feeling about some person, object, issue. Beliefs about outcomes of behavior, evaluation of outcome of behavior. Subjective norms regarding the action: normative beliefs, motivation to comply. All lead to behavior intention health behavior. 8 approach to attitude formation + change (petty and cacioppo) Earliest + simplest to most recent: conditioning + modelling approaches, message learning approach, judgmental approach, motivational approach, attributional approach, combinatory approach, self persuasion approach, elaboration likelihood model (elm) 2 courts to attitude change: central + peripheral. Central: analytical + motivated high effort, agree, counteragree content argument evoke enduring agreement. Peripheral: non analytical/involved low effort, use peripheral cues, rule of thumb heuristics cause trigger liking + acceptance, often temporary. Who says what how whom.