PSYC 2120 Lecture Notes - Attachment Theory, Normative Social Influence, Positive Illusions

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Propinquity effect, the finding that the more we see and interact with people, the more likely they are to become our friends. The propinquity effect works because of familiarity, or the mere exposure effect, which is the finding that the more exposure we have to a stimulus, the more we like it. Also familiarity can occur without physical exposure. These days strangers can get to know each other through electronic mail and computer chat rooms. Similarity, the match between our interest, background, attitudes, and values and those of the other person. Complementarity, attraction to people who are opposite to us. Although it has been said that opposites attract, research evidence proves that it is similarity that draws people together. We tend to think that people who are similar to us will be inclined to like us. They provide us with important social validation for similar characteristics and beliefs. They provide us with feeling that we are right.

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