PSYC 2120 Lecture Notes - Lecture 2: Egotism, Dependent And Independent Variables, Human Sexual Activity
Document Summary
Intuition is good but not always correct: research methods are how social psychologists test their ideas (or theories) about social behavior, theory: set of principles that explain and predict observed events. How do social psychologists test their ideas: participant observation: social psychologists place themselves in real situations to understand social phenomena better, ethnography: researcher is present. By the last year of the study all of the women were underweight a(cid:272)(cid:272)ordi(cid:374)g to ca(cid:374)ada(cid:859)s health guideli(cid:374)es: playgirl ads: analyzed from 1986-1997. Body size increased dramatically in muscle, not fat: nba study: analyzed videos of all 30 nba teams during 2008-2009 season, participant observation: coded occurrence and duration of tough from videos. Fistbumps, hugs, highfives: archival methods: stats from nba website. Predicted that alf landon would win by a landslide but franklin roosevelt took every state but two. Correlation coefficient (r) ranges from -1. 0 to +1. 0. Negative r = skipping classes and marks (as one goes up the other goes down)
