PSYC 2120 Lecture Notes - Lecture 4: Implicit-Association Test, Cognitive Dissonance, Implicit Attitude
Document Summary
That is an attitude - psychological construct that represents your evaluations - your like vs dislike - of people, objects and ideas. Bad and or egative sense are stronger than are positive senses. Example losing 10 bucks is worse than the pleasure of gaining 10 bucks. John gottmans magic 5:1- takes 5 positive reaction to combat every 1 negative reaction in a relationships. Personal experience - trying something, may not like it. Which in turn changes your attitude towards something. Example moms shit soup, try it and hate it. Social learning - learning from watching or observing others. Watch you dad watching the jays as a kid , grow up liking the jays. Attitudes come from - evolutionary factors- people are afraid of things shaped by evolution. People knowing what is dangerous before there time and find them terrifying now: example snakes. Attitudes toward mass whether you will ride the transit are a poor predictor of bus.
