PSYC 2030 Lecture Notes - Likert Scale, Semantic Differential, Behavioural Sciences
25 Sep 2012
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Useful way of obtainin info abt ppl"s opinions. Imp o make sure when writin questions you don"t introduce any baised. Question shud b simple, straight forward, ppl should understand the question. Avoid options that are not mutually exclusive. Avoid leading and loaded questions leading implies that a certain response is desired (most people favour the use of nuclear energy, what do u think?) loaded contain emotion laden words (people who discriminate are racist pigs) Avoid double negatives (never should one not help others) Never assume anything. (do you agree or disagree with us trade policy toward. Open ended (respondents state their views in their own words) while quite rich in the info you get, takes much more time and effort in terms of analyzing it. Close ended ( respondents must limit their answers to the choices present) more structured approach easy to code, recodrd and analyse results quantitatively.
