PSYC 1010 Lecture Notes - Lecture 7: Prefrontal Cortex, Coding Theory, Neural Pathway

• School: York University
• Department: Psychology
• Course: PSYC 1010
• Professor: Agnieszka Kopinska

Document Summary

Memory: memory is a process that allows us to record and retrieve experiences and information memory as information processing. Attention involves focusing awareness on a narrowed range of stimuli or events. Three basic processes: encoding is the process of getting information into our memory banks (getting information in). Levels of processing theory proposes that deeper levels of processing results in longer-lasting memory codes. Structural encoding (shallow processing) emphasizes the physical structure of the stimulus. Phonemic encoding (intermediate processing) emphasizes what a word sounds like. Semantic encoding (deep processing) emphasizes the meaning of verbal input, it involves thinking about the objects and actions the words represent. Example: would the word fit in the sentence: he met a _____ on the street ? o o o. Elaboration is linking a stimulus to other information at the time of encoding. Dual coding theory holds that memory is enhanced by forming verbal and visual codes, since either can lead to recall.