PSYC 1010 Lecture Notes - Lecture 16: Operant Conditioning, Group Polarization, Groupthink

• School: York University
• Department: Psychology
• Course: PSYC 1010
• Professor: Gerald Goldberg, Miranda Di Lorenzo, Nikoo Norouzian, JongJin Kim, Eden Champagne

Document Summary

What are attitudes? something we talk about all the time. Cognitive component : composed of beliefs and ideas. Affective component : composed of emotions and feelings. Behavioural component : composed of predispositions to act. Strength, accessibility, ambivalence) (goldberg, lecture 15, slide 28) Lapiere (1930s) found all businesses served chinese couples courteously, yet most owners held negative attitudes. Attitude strength, accessibility, and ambivalence are studied to determine if an attitude will really predict behaviour. Level of specificity measured (general, global vs. specific behaviours) Situational constraints : in certain situations can you really express attitudes. Conscious vs. subconscious some attitudes we are aware of (explicit or conscious) and other attitudes we are unaware of their existence (implicit or subconscious) Implicit attitudes = predict subtle, but potentially major behaviour differences. Who says what by what means to whom? idea is we learn new attitudes the way we learn anything else. Source -- message -- channel -- receiver (goldberg, lecture 15, slide 32)