PRWR 4801 Lecture Notes - Lecture 2: Negative Space, Nyishi (Tribe)

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Some designers get caught up in the aesthetics and graphics and forget about the user, and some usability gurus get lost in their user testing and forget about visual appeal. In order to reach people and retain their interest, it"s essential to maximize both: good design is about the relationships between elements involved, and creating a balance between them, fads come and go, but good design is timeless. This could be in the form of the page"s body tag, an all- containing div tag, or a table. Without some sort of container, we would have no place to put the contents of our page. The elements would drift beyond the bounds of our browser window and o into empty space. The width of the container can be liquid, meaning it expands to ll the width of the browser window; or xed, so that the content is the same width no matter what size the window is: logo.

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