PRWR 4801 Lecture Notes - Lecture 10: Swoosh, Kodak, Ideogram

• School: York University
• Department: Professional Writing
• Course: PRWR 4801
• Professor: Raquel Torres

Document Summary

The logo is one aspect of a company"s brand or entity, and its shapes, colors, fonts, and images usually are di erent from others in a similar market. In addition to words, trademarks can be other symbols, such as designs or logos (the nike. Swoosh), sounds (the nbc chime), smells/scents, and even colors. Cipo: the canadian intellectual property o ce (cipo) is a special operating agency (soa) associated with industry canada, responsible for the administration and processing of the greater part of intellectual property in canada, cipo"s areas of activity include: Patents: patents cover new inventions (process, machine, manufacture, composition of matter), or any new and useful improvement of an existing invention; Trade-marks: a trade-mark is a word, symbol or design (or any combination of these) used to distinguish the wares or services of one person or organization from those of others in the marketplace;