ORGS 2010 Lecture Notes - Lecture 8: Organizational Learning, Market Segmentation, Grater

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Making differences matter a paradigm for managing diversity. Felt that discrimination is wrong both legally and morally. Diverse workforce allows managers to increase organizational effectiveness; lift moral; get greater access to new segments of the marketplace and enhance productivity. These companies operate under assumption that virtue of identity groups is to offer knowledge to own people: assumption is limiting and detrimental to diversity. Diversity should be: varied perspectives and approaches to work that members of different identity groups bring: diverse people bring important and competitively relevant knowledge as well as perspective on how they do work. Members can help companies grow and improve by challenging basic assumptions about existing functions, strategies, operations, practices, and procedures. Can help them identify more fully with the work that they do and establish a virtuous circle. Companies need to think of diversity as providing fresh and meaningful approaches to work.

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