NATS 1700 Lecture Notes - Lecture 5: Susan Douglas Rubes, Loose Coupling, Narrowcasting
9 Sep 2016
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Nats 1700 unit 5: cyber sociability does using the internet strengthen or weaken. Popular belief is that online communications have created a global village and have united people irrespective of time, distance, place and culture (think marshall. This idea has been challenged for a number of different reasons: Jones (2002) narrowcasting: information obtained through icts as opposed to traditional broadcast sources is more likely to be extreme and geared toward a homogenous audience which shares the same point of view. Homophily: tendency of people to associate with those similar to themselves means internet usage may not always lead to a diversification of perspectives (think political and religious associations) Qvortup (2006): our modern global society is not one huge network, but consists of an enormous number of loosely coupled networks. All these networks influence and disturb one another, but they are not directly connected . Internet usage amongst individuals (micro perspective): who benefits from going online: questions to consider.
