NATS 1505 Lecture Notes - Lecture 4: Data Mining, British Association For Immediate Care, Personal Information Protection And Electronic Documents Act
9 Feb 2017
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Phishing - analogy/metaphor of fishing: send out bait and see who catches on (email - usually promise of money, hard to spot, appears legit) Drawbacks: digital footprints allow what sites re visited, time spent on the sites, what was done, ads viewed, the geographical location, language, browser type and purchases made basics. First party provider is the actual company or site you visit. Most companies are third party providers: goal is to buy the personal data from first party providers, collecting, organize and then sell to further companies data. Mining then connected to information on social networking sites - may end up knowing more about a person than their closest family/friends. Target was known to do this (remember father receiving coupons regarding baby products not knowing his teenage daughter was pregnant: cannot simply delete cookies that clear information, companies now have flash/super cookies.
