MODR 1760 Lecture Notes - Lecture 6: Doublespeak, Anthropomorphism, Euphemism
6 Mar 2013
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Clarity: argumentation requires the clear expression of claims and arguments, ex. Woman without her man is nothing: using punctuation differently throughout the sentence will change the statement drastically. Woman, without her, man is nothing; or woman, without her man, is nothing. Context: context matters when determining the meaning of concept, words don"t have one meaning. Meet me by the bank bank means financial institution or the bank of the river. Connotation: the subjective and emotional association we make with a concept, can be positive or negative; universal or individual, strong connotations can be neutralized by separating the literal meaning from its emotive force, ex. The terrorists in afghanistan want to take the country to the dark ages. Analyzed: terrorists and dark ages are negative. Afghanistan by allied forces want to bring about a more conservative society based on fundamentalist islamic religious principles. Meaning of negative: these are bad people and their agenda is bad for the afghani people.
