MKTG 2030 Lecture Notes - Lecture 1: The Home Depot, Grocery Store, Marketing Mix
Document Summary
Marketing a roadmap to success by ajay k. sirsi. Chapter 1: what do winning organizations do well. What sets winning organizations apart from their competitors. The researchers found that the top two factors that account for a company"s success over its competitors are strategy and execution. Unlike other hardware stores that simply sold a customer a can of paint and a brush, they would guide customers through the entire process, giving them the confidence to do the job without the contractor. Revolutionized an entire industry by creating a whole new way of serving the customer. Owners hired professionals (painters and carpenters) to sell goods and offer advice in their stores. Winning organizations devise and maintain a clearly stated, focused marketing strategy: Development and delivery of a value proposition that is based on a deep understanding of. Number one factor that accounts for an organization"s success. Focussed marketing strategy succeeds or. an unclear strategy which leads to failure.
