MGMT 3030 Lecture Notes - Lecture 2: Famous Brands, Perfumer, Focus Group
9 Feb 2018
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Document Summary
Review of the smell of the future (bbc, 2014) The smell of the future is the third and final installment of a three-part bbc series examining the ever-changing fragrance market, focusing on a consumer taste that shifts away from western styles over time. The documentary trilogy covers the history of perfumes, perfume making and the international industry that now generates over billion in sales every year. Denyer, the director, and narrator of the series spends over a year filming the series, and in his third installment, focuses on examining the future of the burgeoning perfume industry, particularly in brazil, asia, and the middle east. He focuses on the companies within these developing perfume markets, and how they can adapt their products to fit the tastes and needs of their respective markets. He also examines the impact and influence of consumer opinions and attitudes towards brands in the process of developing products and marketing strategies.
