KOR 3610 Lecture Notes - Lecture 1: Hybridity, Winter Sonata, Otaku
KOR 3610
Prof. Mihyon Jeon
Jan/08/2019
Lecture 1: Korean Wave
●The Korean Wave = the recent surge in popularity of South Korean popular culture in other
countries.
- began with the export of Korean TV dramas, movies, and popular music (K-pop) across East and
Southeast Asian in the mid 1990s
Context of the Korean Wave (KW):
- Global (the development of media and communication technology)
- Asian
- Korean
- Korean popular cultural products
Asian Context for the Korean Wave:
- Rise of capitalism in Asia due to the rapid emergence of a middle class
- Media liberalization across Asia in the 1990s; open domestic media markets
- Economic Crisis in Asia (IMF); cheaper Korean products
Korean Context for the K.W.:
- In 1994 the Korean government realized that they could greatly profit from selling their “culture as
an industry”
- Korean cultural products are very high quality
Hybridity of Korean Popular Culture:
- Blending of Western and Asian cultures
- Korea has common shared values with many Asian cultures
- Asian sensibility in the Western format
Document Summary
The korean wave = the recent surge in popularity of south korean popular culture in other. Lecture 1: korean wave countries. began with the export of korean tv dramas, movies, and popular music (k-pop) across east and. Global (the development of media and communication technology) Media liberalization across asia in the 1990s; open domestic media markets. Rise of capitalism in asia due to the rapid emergence of a middle class. Economic crisis in asia (imf); cheaper korean products. In 1994 the korean government realized that they could greatly profit from selling their culture as an industry . Korea has common shared values with many asian cultures. Korean dramas are popular throughout asia recently became popular in the united states. Korean tv programming exports: . 5 million in 2003. Were exported to peru, puerto rio, ecuador, and venezuela in 2010. South korea is one of the few countries where hollywood productions do not enjoy a dominant.
